This sometimes frustrating marketplace is packed with company websites looking to sell their wares. However it takes a comprehensive and intelligent business approach to keep the demanding business surfer happy and informed.

Here is a list of what we see the "average"  B2B surfers requirements are when visiting your site;

• Find out what the company does - not a bunch of rhetoric, but what they do, without all the posturing and jargon that makes understanding a lot more work than it should be.
• Find out what products I have to choose from and what capabilities they have and what options and extensions are available.  I want some kind of price levels so I know if I can afford to even have an exploratory conversaton with the company.
• See how their products have impacted their customers and learn what value the customer derived from using their products.
• Learn something I didn't know that will help me with my research and tell me if I'm on the right path.
• Even better, drop in on a discussion forum or read articles generated by the company and see how they share their expertise and discover what kind of thinking goes on.  Will they be able to help me strategically or just sell me a product?
• Get an idea of what kind of support I can expect if I become a customer.  The ongoing relationship is quite often more important than the initial purchase.  And don't just tell me unparalleled support available 24/7 - because everyone says that.  Give me something meaty.
• Have an easy way to find out how to contact someone or request more information.  And let me tell you how I want to be contacted.  Don't give me an auto-response if you're not going to follow up like it says.  Because, if you don't do that, you've already lost my business.
• Be able to download the information I want to have without fearing I'll be besieged by phone calls and emails.
• Lastly, I want to know where the company is located.  Sure, give me a form to fill out for contact, but post your address and phone number too.  When I'm thinking about a purchase, I'm also thinking about how hard it will be to contact you if something goes wrong.

It's a tough environment but we believe building to satisfy this customer is a great step in the right direction.

Click Here if you would like to discuss your B2B site with Website Solutions.