With the increase in the number of e-commerce platforms, many businesses are confused to select the best e-commerce platform for their online store. There are many top-performing e-commerce platforms like Magento, Shopify, Bigcommerce, etc. But when it comes to selecting an e-commerce platform suitable for every business then WooCommerce is backed my many users. 

Among other e-commerce platforms, Most people know that woocommerce is free but its advanced feature with free and premium plugins, extensions makes it the most widely used eCommerce platform that powers 30% of all online stores.

So in this article, we are going to highlight some essential reasons why business owners should select WooCommerce to show their products online presence by creating an enticing and interactive E-commerce website.

1. Woocommerce is cost-effective

Pricing is one of the very common aspects of a retailer looking to start a brand new online store. There are many e-commerce platforms available in the market like Shopify, Woocommerce, Magento, Big-commerce, etc. Some of them are quite expensive and few of them demand less investment. So, if you are looking for an eCommerce platform that provides high-quality service with low costing then Woocommerce should be your primary choice to build an online store.

WooCommere is one of the flexible and reliable eCommerce platforms that can help you in building a highly responsive and top-performing online store within your budget. Its advanced features, plugins, and free themes make it a cost-effective e-commerce platform. With Woocommerce, even a small business can grow its product visibility in front of the audience by creating an eCommerce website.

2. Shop Customization 

Your storefront plays an essential role in deciding whether your visitors are going to buy your products or leave your website without making any purchase. An unoptimised store with tedious design can increase your bounce rate. That’s why it is important to create an enticing storefront that can convert your website visitors into paying customers.

WooCommerce runs on  WordPress and WordPress allows you to customize your storefront by making the required changes in the themes.
There are free and paid both themes available in WordPress that support woocommerce.

3. Search Engine Friendly platform 

WooCommerce is an excellent ecommerce platform that will make sure the right audience sees your store and products. It runs on a code optimized for SEO and offers an extensive amount of various plugins such as Yoast SEO. Besides, WooCommerce also allows you to add detailed titles and meta descriptions to your pages.

Another impressive SEO feature offered by WooCommerce is the possibility of having customized URLs. This will help your potential customers to find your website more easily. Additionally, while building your store with WooCommerce, you will have access to valuable SEO guides and prompts, which is yet another advantage.

4.Marketing

Hopefully, you remember the critical role email marketing plays in your marketing strategy. Simply check this article out to refresh your knowledge. WooCommerce will lend you a helping hand in terms of this as well. This platform gives you a surprising range of extensions such as Mailchimp. These extensions help you connect to your customers through personalized emails and take your email marketing campaigns to a whole new level.

5.Stable Platform with Excellent Customer support

WordPress and WooCommerce both are open-source platforms that make it accessible to the wide community of developers. Its customer support makes it the most accessible e-commerce platform around the world. Its support will help you from installing to seating up your store. WooCommerce customer and tech support team will also help you in solving every problem.