Marketing & SEO

Key words

Return On Investment

Cost Per Click

Marketing

 

The Internet offers many marketing opportunities, often at a fraction of the price of traditional marketing methods.

Internet Marketing provides highly targeted traffic for you web site giving you maximum Return On Investment (ROI).

We provide as needed consultancy and monthly Internet Marketing services.

We take a flexible approach to ensure that the Internet Marketing strategy you choose is the right one for your business needs.

Search Engine Traffic and Internet Marketing is all about Search Engines.

Search Engines are the primary source of visitors for nearly every site on the web.

If your site can’t be found in major Search Engines then you are missing out on an opportunity for attracting numerous visitors to your site.

There are two ways of generating traffic from search engines;

The first is through the main Search Engine Results Page and the second is through paid listings.

Using Google as an example let’s see what the difference is.

An SEO expert is someone trained to improve your visibility on search engines. By following this guide, you’ll learn enough to be well on your way to an optimized site. In addition to that, you may want to consider hiring an SEO professional that can help you audit your pages.

Deciding to hire an SEO is a big decision that can potentially improve your site and save time. Make sure to research the potential advantages of hiring an SEO, as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:

Review of your site content or structure
Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
Content development
Management of online business development campaigns
Keyword research
SEO training
Expertise in specific markets and geographies
Before beginning your search for an SEO, it’s a great idea to become an educated consumer and get familiar with how search engines work. We recommend going through the entirety of this guide and specifically these resources:

If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.

 

Search Engine Optimisation

 

Search Engine Optimisation involves optimising your Web site for a set of words or phrases relevant to your business.
The first task in developing a successful Search Engine optimisation campaign is to identify the words or phrases your customers are searching for.

An SEO expert is someone trained to improve your visibility on search engines. By following this guide, you’ll learn enough to be well on your way to an optimized site. In addition to that, you may want to consider hiring an SEO professional that can help you audit your pages.

Deciding to hire an SEO is a big decision that can potentially improve your site and save time. Make sure to research the potential advantages of hiring an SEO, as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:

  • Review of your site content or structure
  • Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
  • Content development
  • Management of online business development campaigns
  • Keyword research
  • SEO training
  • Expertise in specific markets and geographies

Before beginning your search for an SEO, it’s a great idea to become an educated consumer and get familiar with how search engines work. We recommend going through the entirety of this guide and specifically these resources:

If you’re thinking about hiring an SEO, the earlier the better. A great time to hire is when you’re considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.

 

Cost Per Click

 

In most cases Cost Per Click advertising is not the most effective method of Internet Marketing.

When your customers are looking at the results of their search the first place they will look is the Search Engine Results we have already looked at.

However it is sometimes impractical to target a certain term through Search Engine Optimisation.
This may be because you do not have time to wait for the results of a Search Engine Optimisation campaign, or because you wish to target a large number of terms with a low number of searches each month for which you do not feel Search Engine Optimisation is the best solution.
Cost Per Click can also be an effective short term solution while you wait for your Search Engine Optimisation campaign to mature.
Whatever the reason for choosing Cost Per Click advertising we have the experience necessary to ensure that you get the most out of your campaign, we take all of the hassle out of Cost Per Click by managing your campaign on your behalf to ensure maximum return on your investment.

 

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